Legal Docs

Trademark Policy

To use the Reliance Broker trademark and product name, you are required to follow these guidelines, and in general use it in a fair and accurate manner. If changes are made to these guidelines, you will be required to update your usage to adhere to these guidelines within a commercially reasonable timeframe. Reliance Broker exclusively owns any goodwill generated by the use of Reliance Broker trademarks.

Reliance Broker has the sole right to restrict use of its trademark and product name at any time, regardless of adherence to brand guidelines, if in Reliance Broker’s judgement the use is misleading, unfair, defamatory, infringing, libelous, disparaging, or obscene.

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• Brand Guidelines
  • Follow the Reliance Broker Brand Guides
  • Never use Reliance Broker in the plural or possessive form
  • Never use Reliance Broker trademark generically in referring to the broader product category.
• Specifically restricted uses
  • Removing, distorting or altering any element of Reliance Broker trademarks or branding.
  • Shortening, abbreviating, or using acronyms out of Reliance Broker trademarks.
  • Combining your trademark or product name, visually or in text, with any Reliance Broker trademark.
  • Indicating Reliance Broker is endorsing or promoting your trademark or product.
  • Registering Reliance Broker trademarks as or incorporated in social media account names, or aliases.
• Reliance Broker Trademarks

  Reliance Broker trademarks include the following list. The absence of any Reliance Broker trademark, product name, service name, or any other name from this list does not waive Reliance Broker intellectual property rights.

  The Reliance Broker logo and name is ® Registered in the Canada and The United States with registrations pending elsewhere. The ® Registered mark shall only be used in Canada and The United States until registrations are completed elsewhere.